Cars and luxury goods are hard to photograph for the same reason: the surface is the product. Paint, chrome, glass and polished metal do not have a colour of their own — they show you the room. Most of the craft in this vertical is controlling what those surfaces are allowed to reflect.
What we shoot
- Static studio and location vehicle photography
- Rolling and tracking films
- Interior, detail and material macro
- Launch events, unveils and dealership content
- Watches, jewellery and luxury goods
How it runs
In studio we shape large, soft sources and read the panel rather than the meter, then clean up reflections in the grade instead of fighting them on set. On location we shoot the edges of the day, use polarisers deliberately, and scout for what will land in the bodywork before we care about the background. Rolling shots run off a tracking vehicle or gimbal with a camera car brief agreed in advance; road work is permitted and marshalled properly, never improvised in traffic.
What you get
- A hero film plus cutdowns for launch, social and dealer channels
- Colour-accurate stills — body colour matched to the manufacturer reference
- Detail and interior sets for configurators and brochures
- Retouching that removes rigs and reflections without plasticising the paint
Grading is done in-house on calibrated displays, so what is approved is what ships. More on the finish in post-production.